The Best Skincare Products of 2025, According to Beauty Experts

That twice-daily ritual of layering serums and smoothing on creams? It’s not just maintenance—it’s a moment to reconnect with yourself. Whether it’s a 30-second swipe before heading out the door or a 10-minute at-home facial, the key is using products you genuinely love; ones that feel indulgent and deliver on their promises. With 2025 on the horizon, we’re reflecting on the beauty products that got us through the the year so far. From nostalgic makeup products that blew up on TikTok and sustainable skin-care innovations that reshaped our routines to buzzy launches, 2024 so far has been a playground for our beauty editors to rediscover old formulas—and fall in love with new ones. The leaders in all things fruity for your face packed three types of retinol into this yummy serum, which helps shrink blemishes as it unclogs pores, refines textures, diminishes discoloration, and smoothes lines — all while being gentle enough to be used on a nightly basis.

It’s supercharged with 13 skin-brightening ingredients, nine antioxidants, seven peptides, and an algae complex. Together, they dial up brightness while protecting, firming, and smoothing the skin. This do-it-all serum uses peptide-rich plasma, glycolic acid, niacinamide, and hyaluronic acid to target 10 signs of aging.

The Best Skincare Products of 2025

This is a best-selling, TikTok-viral product, and for good reason. The watery liquid exfoliant contains 2% salicylic acid and green tea. It’s clinically proven to unclog pores, prevent breakouts, minimize enlarged pores, and control excess oil in as little as one week. Without further ado, we can’t wait to give proper due to the formulas we brought with us through this rollercoaster of a year. They’re the ones that made us feel best, whether that’s cleansing, toning, hydrating, evening, firming, or a myriad of other adjectives that give us those same aforementioned tingles.

Below, all these and more beauty finds (both new or old!) that have been truly game-changing for our Vogue beauty editors here in New York and in London. From high-tech gadgets to newfound signatures, read on to discover our picks. All products featured on Vogue are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links.

• As much as we love cleansing balms for their ability to get rid of waterproof/sweatproof/lifeproof makeup formulas, we don’t love having to dip our mitts into jars, contaminating the formula with our not-so-clean digits.
• WhatsApp Business helps you reach your customers globally to deliver compelling experiences at scale.
• “Anytime I’m doing an early-morning television segment, these cryo wands are a godsend. I store them in the fridge so I always have them super-cold and ready to depuff, sculpt, and awaken my face when I need it most.” —K.J.B.
• Scroll on to see which skincare products are considered the best.
• With celebrity fans galore, we’ve had our eye on the CurrentBody Skin Series 2 LED Mask since it hit the shelves.

Best Collagen Mask

“This is a great new sunscreen. It works well for all skin types and is my new favorite for active patients who play tennis, run, etc.” —D.B. She began her career at Well+Good, where she spent five years evolving from editorial intern to news writer to beauty writer. She earned a bachelor’s degree in English rhetoric from Binghamton University and a master’s degree in health and science journalism from the Craig Newmark Graduate School of Journalism at CUNY. She is also a certified fitness instructor and teaches barre in Brooklyn. Luminous skin may look effortless, but behind every glowing complexion is a well-honed routine. Trust these staples to be the architects of your best skin ever.

Best Facial Mist

With this hybrid clay mask and exfoliating scrub, Chanel managed to make exfoliating chic by adding the brand’s signature camellias into this refining treatment that delivers an airbrush effect to your skin. It leaves you looking smooth and soft while reducing the appearance of shine and large pores, all without irritating sensitive complexions. With celebrity fans galore, we’ve had our eye on the CurrentBody Skin Series 2 LED Mask since it hit the shelves. Its flexible silicone shape, added chin strap, and three clinically proven wavelengths of light make it one of the most scientifically tested masks for reducing wrinkles, boosting collagen production, improving skin plumpness, reducing redness, and evening skin tone. We’re talking juicy jelly masks that brighten even the dullest complexions, moisturizers that help build up your collagen while you sleep, and serums that literally sculpt your cheekbones. We didn’t believe it either, but the results were undeniable.

Best Nighttime Moisturizer

The plumping effect of this formula is more than just hydration — it actually volumizes your skin equivalent to one cubic centimeter of hyaluronic acid. That means more defined contours, improved facial volume, and visibly filled fine lines after 12 weeks of consistent use. She has 10 years of experience in the editorial industry, having previously written for other industry-leading publications, like Byrdie, InStyle, The Zoe Report, Bustle, and others. Having lived in Los Angeles, California, and Austin, Texas, she has since relocated back to her home state, Michigan. When she’s not writing, researching, or testing beauty products, she’s working through an ever-growing book collection or swimming in the Great Lakes. A solid skin-care routine is the foundation of self-care.

Best Brightening Mask

• As much as we love vitamin C for its ability to help protect our skin from free-radical damage, we don’t love how delicate an ingredient it is.
• Stubborn sunscreen and waterproof makeup are no match for this cleansing oil.
• Either that, or we’ve got a younger version of ourselves running around out there looking fabulous.
• Finding a product that’s efficacious and fun to use makes a difference in our happiness (it really does!).

Your complexion feels clean but not dehydrated after washing, thanks to its marula seed oil, colloidal oatmeal, and illipe butter formula. It has a skin-friendly pH of 5.0, vanilla fruit extract for built-in antioxidant protection, and an oh-so-subtle sweet scent our testers found utterly invigorating. The closest thing to a spa treatment in your bathroom, this decadent eye cream comes with a massage tool that helps to decrease puffiness and feels ridiculously relaxing after a long day of staring at screens. The gel-cream formula is lightweight, so it won’t interfere with your makeup, and the five-mushroom blend helps calm the skin, hydrate, and increase radiance. “This was very hydrating and nongreasy, and I felt like my under-eyes looked brighter after regular use,” says Carrillo.

Best Acne Spot Treatment

Out of every beauty category, skincare might be the most daunting. We’ve eliminated the guesswork by selecting 27 multitasking all-stars that will streamline—not complicate—your morning and nighttime skin rituals. With just a couple of these in your arsenal, we’re convinced you’ll have the best skin of your life.

The first-of-its-kind treatment is made with 5% benzoyl peroxide, kaolin clay, and glycolic acid, so it gets into your pores to clear out the clogs while also tackling surface-level buildup. The addition of panthenol helps to ensure your sensitive skin won’t dry out and disrupt that delicate oil balance. Leave it on for five minutes and let it do its magic by shrinking even the most monstrous pimple. We’ve used plenty of hyaluronic acid serums in our day, but this is the first we’ve ever encountered that’s given us a cheekbone contour.

Best Facial Sunscreen: Naturium Dew-Glow Moisturizer SPF 50

Scroll on to see which skincare products are considered the best. This one does too, while also protecting it from environmental pollution and preventing signs of aging, thanks to antioxidants and copper PCA. The latter balances the skin’s pH level and stimulates collagen, resulting in a smoother, firmer appearance.

Stubborn sunscreen and waterproof makeup are no match for this cleansing oil. It transforms into a lightweight, milky texture upon contact with water, washing away dirt, oils, sunscreen, and makeup—no pulling, rubbing, or dirty washcloths required. “As someone with very dry skin and lips, a good lip balm is a must-have. Consider Super Balm a mask that you wear all day long. It uses cocoa, shea, and avocado butters so your lips are smooth and supple at a moment’s notice.” —K.J.B.

This gentle gel cleanser gently removes dirt, oil, sunscreen, and other impurities from the skin’s surface without stripping its much-needed moisture. In fact, the fragrance-free formula gives moisture back to the skin with 10% glycerin and 2% amino acids. “I like a lip balm, but I love a lip serum–especially this chic one from Retrouvé. It’s whisper-light and sinks in instantly, yet feels impressively long-lasting. Supercharged with lip-loving ingredients—like moisturizing squalane, protective white tea extract, and brightening licorice root—it keeps lips looking healthy, both instantly and over time. I love to wear it on its own or layered under a richer occlusive mask when my lips are in SOS mode.” —L.V.

Either that, or we’ve got a younger version of ourselves running around out there looking fabulous. Keep reading to discover Bustle’s best skin care products of 2025. Testing this year’s crop of skin care winners made us feel like we’d accidentally taken The Substance — in lexatrade a good way. Looking in the mirror after slathering on the myriad of lotions and potions, we suddenly saw smoother, glowier, more even-toned skin staring back at us.